Today's episode revisits Mallory's recent keynote from the 2026 AI Engage Fall Summit, “The Invisible Applicant.” During the keynote, Mallory argues that students decide before schools can see them as AI shifts discovery into the search answer layer and shrinks response windows.
Today's episode revisits Mallory's recent keynote from the 2026 AI Engage Fall Summit, “The Invisible Applicant.” During the keynote, Mallory argues that students decide before schools can see them as AI shifts discovery into the search answer layer and shrinks response windows. Through stories of Jen, Mark, and Maya, plus research on declining clicks, rising AI search use, and stealth applicants, it outlines four moves: show up in AI answers, defend brand beyond attribution, maintain one complete source-of-truth program page, and use automation for speed while placing humans where decisions get hard.
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