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Higher Ed Pulse
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 1
EP
August 27, 2026
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 1

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 1

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About the Episode

In the debut episode of this new Pulse Check Series hosted by Michele Ehrhart, Chief Marketing & Communications Officer for the University of Memphis, we are joined by Dave Martel from the University of Virginia to discuss the true impact of college. Both first-generation graduates reflect on higher education as a fundamental pathway to a better life beyond simple financial ROI. Together, they explore how higher education fosters essential success skills, navigates the integration of AI tools, and addresses growing national affordability challenges. Tune in to discover why educating citizen leaders and protecting the transformative personal journey of college remains essential today.

People in this episode

Host

Michele Ehrhart

Michele Ehrhart is the Senior Vice President and Chief Marketing and Communications Officer at the University of Memphis.

Interviewee

Dave Martel

Vice President for Communications and Chief Marketing Officer at the University of Virginia

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