The AI Workforce for Higher Ed is Here |
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In Part 3 of this Pulse Check series, host Faton Sopa sits down with Stephanie Geyer, associate vice president for marketing and brand strategy at the University of Montana, to explore the evolving student journey. The conversation challenges the common practice of organizing university websites around institutional bureaucracy rather than student decision-making, emphasizing that digital strategies must prioritize the user's perspective.
Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver.
Jenny welcomes back Maree Jones, the Director of social media strategy at University of Alabama Birmingham, to dive into the intersection of parenting and social media management.
Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and character growth, alongside critical thinking and leadership.
Jaime welcomes Lauren Griswold, Chief Communications and Marketing Officer, the University of Vermont, to discuss her bold decision to decentralize communications by re-embedding communicators into their respective colleges and divisions.
Dustin speaks with Frank Steslow, CEO of SSP International, about how immersive summer STEM programs create meaningful opportunities for students while delivering strategic value for colleges and universities.
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