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Faton Sopa

Faton Sopa

Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher ed SEO agency helping universities and colleges grow enrollments. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges in the US. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to leverage SEO and Content to meet their enrollment goals. Passionate about transforming how institutions connect with prospective students in an increasingly competitive landscape, he frequently speaks on topics like AI, SEO, Analytics, and digital transformation in higher education.

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Faton Sopa

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Meet With Interviewees

Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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