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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

Blog posts by

Brian Piper

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Meet others

Matt Boyce

Matthew Boyce is Vice Provost for Enrollment Management.

Kalpen Trivedi

Kalpen Trivedi is Senior Vice Provost for Global Affairs at the University of Massachusetts Amherst.

Sean Gannon

Sean Gannon is a Sales and Revenue Operations Executive.

Webb Lewis

Webb Lewis serves as Assistant Director for Marketing and Brand Strategy/Social Media at the University of Mississippi.

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