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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

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Brian Piper

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Meet others

Nicole Barron

Nicole currently serves as SVP of Enrollment Management at Roosevelt University in Chicago, Illinois.

Carissa Estreller

Brock Price

Brock Price is a global educator and a Terra Dotta Senior Solutions Engineer.

Brittany Hennessy

Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social.

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