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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

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Brian Piper

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Meet others

Perry Rockwood

Social Media Manager at BYU-Idaho

Scott Clyde

Chief Growth Officer at enroll ml

Brooke Roberts

Senior Vice President of Global Strategy and Engagement at Via TRM

Anna Mottice

Director for Advancement Operations and Strategic Engagement at Antioch University

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