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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

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Brian Piper

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Rochelle Reed

Rochelle Reed is the social media manager at James Madison University.

Kirsten Gallagher

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Jeff Meade

Jeff Meade is the Founding Director of Entrepreneurship at Paul Quinn College.

Amanda Ferrill

Amanda Ferrill is the Senior Associate Director of Social Media at Temple University.

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