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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

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Brian Piper

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Arbaaz Hashmy

Arbaaz Hashmy is Director of Business Development at Sallie Mae.

Tariq Hassan

Whitney Kilgore

Whitney Kilgore is co-founder and chief academic officer of iDesign.

Joyce Peralta

Joyce Peralta has been building websites and digital communities for over 20 years.

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