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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

Blog posts by

Brian Piper

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Meet others

Doug Gapinski

Doug Gapinski is a Senior Account Director at 8th Light.

Mac Mahoney

Malcolm “Mac” Mahoney is a senior at Dartmouth College studying politics, philosophy, and economics.

Kathleen Parks

Kathleen Parks is a senior at Texas A&M University studying society, ethics, and law, with minors in philosophy and leadership.

James Gress

James Gress is the Director of the Advanced Technology Center Emerging Technologies Portfolio at Accenture.

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