2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

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Brian Piper

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Meet others

Michaela Taylor

Michaela Taylor has spent the last seven years working in higher education marketing and communications.

Shai Reshef

Shai Reshef is the President of University of the People (UoPeople).

Kelly Peiffer

Kelly Peiffer is the Vice President of Marketing Communications at Manor College.

Jenny Maxwell

Jenny Maxwell is the head of Grammarly for Education at Superhuman (formerly Grammarly).

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