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2025 DigiCol AI and Analytics Summit

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling

Date & Time

Tuesday, April 29, 2025, 11:30 AM - 12:15 PM

Description

AI is not here to replace creativity–it's here to amplify it. This session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability. Learn how to use AI tools ethically and responsibly while maintaining authenticity and emotional resonance.

Speakers

Brian Piper — University of Rochester

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Brian Piper

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Meet others

Jenn Hayes

Associate Dean for Marketing & Communications at Cardozo School of Law in New York

Josh Riedy

Executive Director of the Institute of Applied AI, Minnesota State Moorhead

Jessica VanderKolk

Public Communications Specialist at East Carolina University

Alex Russo

Director of Enrollment & Recruitment Strategy at Cape Cod Community College

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