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How to Multiply Your Advancement and Marketing Teams' Impact Through Social Media Advocacy at No Cost

Conference for Community College Advancement (CASE) 2024, Baltimore, MD

October 17, 2024 | 9:00am - 10:00am ET

Imagine expanding your advancement and marketing team without stretching your budget. At Carroll Community College, we unlocked this possibility through a transformative approach to social media employee advocacy. By empowering our faculty and staff to amplify their professional brands and thought leadership online, we've not only broadened our institutional reach but have also deepened our community connections and ventured into new networks. This presentation will explore the pivotal role of social media advocacy as a budget-friendly strategy, increasing awareness, enhancing alumni relations, boosting fundraising efforts, and building strategic partnerships—all at no additional cost.

Blog posts by

Maya Demishkevich

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Meet others

Clara Schwager

Clara Schwager is the Director of Institutional & Advancement Marketing at Johnson & Wales University.

John Gorman

John Gorman is a strategist, writer, keynote speaker, and creative director living in San Juan, Puerto Rico.

Alice Maxwell

Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs.

Dr. Paul Russo

Paul is the University Vice Provost and Dean, at the Katz School of Science and Health.

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