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How to Multiply Your Advancement and Marketing Teams' Impact Through Social Media Advocacy at No Cost

Conference for Community College Advancement (CASE) 2024, Baltimore, MD

October 17, 2024 | 9:00am - 10:00am ET

Imagine expanding your advancement and marketing team without stretching your budget. At Carroll Community College, we unlocked this possibility through a transformative approach to social media employee advocacy. By empowering our faculty and staff to amplify their professional brands and thought leadership online, we've not only broadened our institutional reach but have also deepened our community connections and ventured into new networks. This presentation will explore the pivotal role of social media advocacy as a budget-friendly strategy, increasing awareness, enhancing alumni relations, boosting fundraising efforts, and building strategic partnerships—all at no additional cost.

Blog posts by

Maya Demishkevich

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Rachel Gordon

Rachel Gordon is a nationally recognized higher education executive with more than 25 years of experience.

Raffi DerSimonian

Raffi helps institutions and mission-driven organizations turn strategy into measurable engagement.

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