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How to Multiply Your Advancement and Marketing Teams' Impact Through Social Media Advocacy at No Cost

Conference for Community College Advancement (CASE) 2024, Baltimore, MD

October 17, 2024 | 9:00am - 10:00am ET

Imagine expanding your advancement and marketing team without stretching your budget. At Carroll Community College, we unlocked this possibility through a transformative approach to social media employee advocacy. By empowering our faculty and staff to amplify their professional brands and thought leadership online, we've not only broadened our institutional reach but have also deepened our community connections and ventured into new networks. This presentation will explore the pivotal role of social media advocacy as a budget-friendly strategy, increasing awareness, enhancing alumni relations, boosting fundraising efforts, and building strategic partnerships—all at no additional cost.

Blog posts by

Maya Demishkevich

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Meet others

Jennifer Umberger

Jennifer Umberger joined Kettering University in February 2023.

Michelle Craig

Michelle Craig is the Senior Director of Marketing and Commercial Operations at AppsAnywhere.

Emma Jamieson

Emma brings stories to life in the world of higher education marketing.

Cassie Dutton

Cassie brings a unique perspective to her work, combining 10+ years of academic research and consumer insights experience.

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