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Leveraging Social Media to Promote Your Programs

In an era of rapid change, social media plays a vital role in keeping international students informed, inspired, and engaged. This webinar explores how institutions can effectively use digital platforms to promote their programs and the U.S. as a study destination.

In this webinar, you’ll learn:

  • Understand the current social media landscape and student behavior trends
  • Apply insights from Keystone’s State of Recruitment 2025 data to your strategy
  • Create authentic, culturally sensitive content that showcases the U.S. student experience
  • Build engaged online communities and respond to shifting education policies

Join us to gain actionable ideas and real-world examples to strengthen your international recruitment efforts through social media.

Register here.

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Jaime Hunt

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Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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