Social Media Has Grown Up, Have You?

Redefining higher education's approach to social media, this session transitions from traditional metrics to robust community engagement. It demonstrates practical applications for aligning social media with institutional goals, driving change through strategic content, and fostering meaningful interactions to enhance student and alumni experiences. Attendees will learn how to utilize social media to address critical conversations, inspire leadership, and actively engage their communities, ultimately elevating social media to a strategic leadership tool and shaking up the higher education marketing industry.

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Jenny Li Fowler

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Ty Garricken

Ty is a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018.

Diane Burkett

Diane L. Burkett serves as the executive director of marketing and public affairs at College of the Mainland. Her diverse professional career, spanning across the public and private sectors in both higher education and software.

Claire Brady

Claire is a seasoned executive and recognized change agent and coalition builder with significant experience improving processes, leading digital transformations, building world-class teams, and achieving strategic goals.

Sarah Russell

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels.

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