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Workshop: The Future of Discoverability: SEO, AI, and More

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 10, 2024 | 3:00pm - 5:00pm PT

Higher education institutions put out a LOT of content. In this age of AI-generated content and social and AI search, it’s not enough to only do search engine optimization. This workshop will dive into different ways and places to be found, how to optimize your content for those channels, SEO, SGE (Search Generative Experience), and AEO (Answer Engine Optimization), and leveraging AI to optimize your workflow to ensure you can create epic content for all those places.We will be running audits and reports using your content and doing live optimization that will create measurable results.

Blog posts by

Brian Piper

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Meet others

Doug Gapinski

Doug Gapinski is a Senior Account Director at 8th Light.

Mac Mahoney

Malcolm “Mac” Mahoney is a senior at Dartmouth College studying politics, philosophy, and economics.

Kathleen Parks

Kathleen Parks is a senior at Texas A&M University studying society, ethics, and law, with minors in philosophy and leadership.

James Gress

James Gress is the Director of the Advanced Technology Center Emerging Technologies Portfolio at Accenture.

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