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Workshop: The Future of Discoverability: SEO, AI, and More

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 10, 2024 | 3:00pm - 5:00pm PT

Higher education institutions put out a LOT of content. In this age of AI-generated content and social and AI search, it’s not enough to only do search engine optimization. This workshop will dive into different ways and places to be found, how to optimize your content for those channels, SEO, SGE (Search Generative Experience), and AEO (Answer Engine Optimization), and leveraging AI to optimize your workflow to ensure you can create epic content for all those places.We will be running audits and reports using your content and doing live optimization that will create measurable results.

Blog posts by

Brian Piper

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Meet others

Matt Boyce

Matthew Boyce is Vice Provost for Enrollment Management.

Kalpen Trivedi

Kalpen Trivedi is Senior Vice Provost for Global Affairs at the University of Massachusetts Amherst.

Sean Gannon

Sean Gannon is a Sales and Revenue Operations Executive.

Webb Lewis

Webb Lewis serves as Assistant Director for Marketing and Brand Strategy/Social Media at the University of Mississippi.

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