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The Messenger Matters

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 11, 2024 | 11:30am - 12:30pm PT

Struggling to come up with impactful content and communications that consistently get and keep the attention of Gen Z? Who’s telling your college’s story? The messenger matters! Prospective students want emails and texts from real people, and they crave more content from the current student point of view because it helps develop connections. This session will explain how to make your enrollment communications feel more personal, engaging, and student-centered. We’ll also share how colleges have successfully utilized current students in strategic planning, social media campaigns, events, blogs, podcasts, and influencer marketing… all in the name of increasing enrollment.

Blog posts by

Brian Piper

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Meet others

Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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