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The Messenger Matters

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 11, 2024 | 11:30am - 12:30pm PT

Struggling to come up with impactful content and communications that consistently get and keep the attention of Gen Z? Who’s telling your college’s story? The messenger matters! Prospective students want emails and texts from real people, and they crave more content from the current student point of view because it helps develop connections. This session will explain how to make your enrollment communications feel more personal, engaging, and student-centered. We’ll also share how colleges have successfully utilized current students in strategic planning, social media campaigns, events, blogs, podcasts, and influencer marketing… all in the name of increasing enrollment.

Blog posts by

Brian Piper

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John Munsell

John Munsell is an established figure in the artificial intelligence (AI) industry.

Shawn Boom

Shawn Boom currently serves as the CEO of Labster.

Pasquale Romano Jr.

Pasquale is a firm believer in leading by example and cultivating a culture of collaboration and innovation.

Brianna Blackburn

Brianna Blackburn is the assistant director of social media strategy at Bowling Green State University.

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