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The Messenger Matters

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 11, 2024 | 11:30am - 12:30pm PT

Struggling to come up with impactful content and communications that consistently get and keep the attention of Gen Z? Who’s telling your college’s story? The messenger matters! Prospective students want emails and texts from real people, and they crave more content from the current student point of view because it helps develop connections. This session will explain how to make your enrollment communications feel more personal, engaging, and student-centered. We’ll also share how colleges have successfully utilized current students in strategic planning, social media campaigns, events, blogs, podcasts, and influencer marketing… all in the name of increasing enrollment.

Blog posts by

Brian Piper

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Meet others

Clara Schwager

Clara Schwager is the Director of Institutional & Advancement Marketing at Johnson & Wales University.

John Gorman

John Gorman is a strategist, writer, keynote speaker, and creative director living in San Juan, Puerto Rico.

Alice Maxwell

Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs.

Dr. Paul Russo

Paul is the University Vice Provost and Dean, at the Katz School of Science and Health.

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