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The Messenger Matters

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 11, 2024 | 11:30am - 12:30pm PT

Struggling to come up with impactful content and communications that consistently get and keep the attention of Gen Z? Who’s telling your college’s story? The messenger matters! Prospective students want emails and texts from real people, and they crave more content from the current student point of view because it helps develop connections. This session will explain how to make your enrollment communications feel more personal, engaging, and student-centered. We’ll also share how colleges have successfully utilized current students in strategic planning, social media campaigns, events, blogs, podcasts, and influencer marketing… all in the name of increasing enrollment.

Blog posts by

Brian Piper

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Rochelle Reed is the social media manager at James Madison University.

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Amanda Ferrill

Amanda Ferrill is the Senior Associate Director of Social Media at Temple University.

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