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The Messenger Matters

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 11, 2024 | 11:30am - 12:30pm PT

Struggling to come up with impactful content and communications that consistently get and keep the attention of Gen Z? Who’s telling your college’s story? The messenger matters! Prospective students want emails and texts from real people, and they crave more content from the current student point of view because it helps develop connections. This session will explain how to make your enrollment communications feel more personal, engaging, and student-centered. We’ll also share how colleges have successfully utilized current students in strategic planning, social media campaigns, events, blogs, podcasts, and influencer marketing… all in the name of increasing enrollment.

Blog posts by

Brian Piper

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Meet others

Eden Bloss

Eden brings more than two decades of experience in strategic marketing communications.

Raj Jha

Raj Jha does research on how humans and AIs make each other smarter (and sometimes dumber) in organizations.

Dr. Ed Cabellon

Dr. Ed Cabellon is transformational higher education executive committed to building trust, advancing equity, and sustaining student success through organizational excellence.

Adam Widera

Adam Widera is the Automated Systems and Technical Services Librarian at Finger Lakes Community College.

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