Workshop: Advanced Email Strategy and Writing

2024 AMA Symposium for the Marketing of Higher Education (Las Vegas, NV)

November 10, 2024 | 12:30pm - 2:30pm PT

Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!