FRIdeas #38: 6 Search Trends That Every Higher Ed Marketer Who Cares About “Being Different” Should Be Aware Of


About the Episode

In late 2019, LEGO and The Harris Poll teamed up to survey 12-17 year olds to ask them what they wanted to be when they grew up...

And 75% of children ages 12- 17 said they wanted to be YouTubers. 

On this week's episode, Zach analyzes trends in search behavior around keywords and topics related to the growing category of "creator" as a career field of interest.

He discusses shifts in monthly search volume of terms such as "how to be a YouTuber", "where to study entrepreneurship", and "majors for entrepreneurs" and highlights the opportunity that exists for enrollment marketers to capitalize on these queries. 

What he finds is game changing...access his learnings on this week's episode of FRIdeas. 

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