About the Episode
At Enrollify, we spend a lot of time every week researching the latest trends in enrollment marketing, talking to thought thought leaders from across the industry about new best practices, and running secret shopper experiments to help uncover missed opportunities to attract, engage, and delight right-fit students.
We have a lot of strong opinions on how enrollment marketers should be (and shouldn't be) recruiting students today, and, candidly, it can be hard for us to change our mind on a strategy, trend, or tactic once we've got a formed opinion.
This said, all great marketers have to be (at least somewhat) open to being wrong about their stance on a new social network that has emerged (looking at you, Clubhouse), or a new content type that joins the game (heard of Reels?).
On this week's episode of FRIdeas, Zach unpacks three things he learned this week that made him change his mind about investing in a particular social network, an approach to writing headline copy, and the role faculty members play in enrollment marketing.