About the Episode
What's your best guess at which page (or pages) on your website rank highest from an organic search standpoint?
If you guessed one of your program or major-specific website pages, odds are you're right.
But here's the reality — most schools use boring, jargon-y, and clunky copy to describe, what I'd argue, is any school's greatest asset — its majors and programs.
So, what should you do if your school falls into this generality? Start by watching this video!