Alex Rodríguez

Alex Rodríguez engages all generations of the Cal community through digital marketing and social media for crowdfunding and giving days as UC Berkeley’s Assistant Director, Digital Campaigns. After overhauling student philanthropy through social content creation and digital giving, Alex now oversees the Crowdfunding program, launching and marketing ~80 projects and raising over $1 million annually. Throughout his different roles at Berkeley, Alex helped pioneer social media strategy in fundraising at his alma mater - he created the school’s first Instagram Reel! Alex uses his passion for social media (and chronically online experience) to put the “fun” back in fundraising at Berkeley. Outside of his professional life, Alex loves to express himself creatively through thrifted fashion, dance, and TikTok, and can likely be found listening to K-Pop at any given moment. Alex lives in SoCal with his very photogenic cat, Chromeo Kiwi Lunario (@chromeo.kiwi)!