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Andrea Gilbert

Andrea Gilbert

Andrea is a seasoned higher education executive with over 20 years of experience guiding institutions through enrollment growth, strategic transformation, and market repositioning. At Everspring, she leads partner and solutions marketing, helping universities align their messaging, data, and cross-functional strategy to achieve their most critical goals, from graduate enrollment to fundraising. Andrea has advised hundreds of university leaders during inflection points: scaling programs, restructuring teams, launching initiatives, or navigating leadership transitions. Her work is grounded in a collaborative model that brings together internal and client teams to deliver tailored, data-informed solutions. She is especially skilled at turning institutional complexity into clear market positioning, stakeholder alignment, and measurable results. Widely respected for her consultative approach, Andrea is a trusted advisor to presidents, provosts, and deans across the country. She holds a master’s degree from the Illinois Institute of Technology and a bachelor’s from Lake Forest College, and she is a frequent presenter at national conferences and a mentor to emerging leaders in the field.

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Andrea Gilbert

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Meet With Interviewees

Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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