Ashley Yetman

As 1/3 of the kick-ass, co-CEO team, Ashley Yetman has been growing and leading the brand strategy practice at Baldwin& since 2016 — after years in the Bay Area, working on global brands like Apple, Audi, AAA and Callaway Golf. Since joining B&, she’s tackled all things brand and strategy for brands across all industries; from established companies like Radio Flyer, Krispy Kreme, Gaia Herbs, Lansinoh, and KIOTI tractors, to start-up brands like Circ, Pivotal, Shibumi Shade, and Ithaca Hummus. Ashley has dedicated her career to helping companies extricate and articulate their inherent goodness, so they can live into their most real-est selves. ‘Cause she believes that being yourself (brand-self or human-self) is the best sales tool you can ever uncover. When she’s not geeking out here at B&, she’s either shredding mountains, at home in Durham putting up with her goofy-but-adorable sheepadoodle, or loving/negotiating every moment with her husband and two boys.