Brady Colby

Brady Colby is the head of the market research practice at Validated Insights. Brady previously founded a boutique, data-centric higher education and educational technology market research firm called 32EDU in 2019. Following the Validated Insights acquisition of 32EDU in November of 2023, Brady now serves as the Head of Market Research at VI. Brady has more than a decade of experience in higher education market research and has provided valuable data and insights to hundreds of institutions and businesses across the globe. Brady was the first ever “Expert in Residence” at HolonIQ and has been featured in nearly every higher education focused publication.