Measuring What Matters: Using Machine Learning to Drive Enrollment  |

March 27 at 2pm ET – Register Now
Dan Antonson

Dan Antonson

Dan Antonson helps higher education institutions leverage technology and analytics to tackle some of higher education's biggest challenges across the student lifecycle. Whether it is to grow and optimize enrollment or create a better learning experience, Dan has hands-on experience with higher education data and systems to drive meaningful use-cases that create real tangible impact. Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a Bachelor’s degree from the University of Minnesota. When he is not scribbling data and analytics systems on whiteboards, you’ll find him trying to stay upright on his mountain bike or tinkering with his home automation system (his robot lawn mower is his favorite gadget at the moment).

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Dan Antonson

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Meet With Interviewees

Brady Colby

Brady Colby is the head of the market research practice at Validated Insights.

James Cox

James Cox is the Salesforce Administrator for the Marketing and Communications team.

Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business.

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

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