DéRecco Lynch

DéRecco Lynch is a strategist, operator, and brand leader known for his ability to move both systems and people. He currently serves as the Assistant Vice Provost for Enrollment Management at the University of Cincinnati, where he is spearheading a cultural and operational transformation across the institution. DéRecco is also the co-founder of The Excellence Factory, a strategy and coaching company that empowers professionals to execute bold ideas—without burning out. With a career that spans higher education, technology, and brand innovation, DéRecco has launched national campaigns at Salesforce, elevated Brown University’s pre-college program to the top global spot, and developed AI-powered tools that are reshaping how universities connect with students and staff. Whether scaling teams, managing crises, or building enduring brands, DéRecco leads with clarity, earns trust quickly, and drives meaningful results through focused execution and deep engagement.