Erica Colaianne

Erica Colaianne is the Director of Social Media at the University of Michigan where she leads the social communications team that creates dynamic content every day for audiences of more than 2.4 million. Representing a world-class institution known for academic excellence, innovative research, competitive athletics, and a vast global alumni network, she strategizes informational, inclusive and inventive content to educate, engage and enthrall U-M audiences across all social platforms. Driving the coordination of cohesive strategies, she brings social communicators throughout the institution together to cultivate collaborations for creative content that demonstrates the immense impact of the institution and encapsulates the Wolverine experience.