Fredrick Martin

Fredrick holds the esteemed position of Sr. Director for Change Management at the University of Virginia. In this role, he spearheads the development and execution of change management strategies, with an emphasis on transforming Human Resources within both the Academic Division and Health System. Boasting over 15 years of expertise in fostering business and cultural change in large, intricate, and multi-dimensional organizations, Fredrick is a trusted figure in the industry. His previous tenure as the Master Change Agent for Ascension Health—a leading non-profit faith-based healthcare system encompassing over 2600 care sites, 151 hospitals, and a workforce of 130,000 across the U.S.—saw him craft and roll out pivotal change management tactics that addressed both local and nationwide concerns. Fredrick's leadership has been instrumental in reshaping organizational cultures, enhancing patient accessibility, ensuring patient-centric care, and elevating the overall employee experience. Academically, he holds a BS degree and an MBA from the University of Phoenix, an Executive Master's in Healthcare Leadership from Cornell University, and he proudly carries the title of a certified Master Change Agent.