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Geoff Baird

Geoff Baird

Geoff Baird is the founder and CEO of enroll ml and author of the recently released book, The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students. Over 35 years, Geoff has guided entities ranging from Fortune 50 business units to higher ed institutions through high-stakes operational and financial decisions to deliver growth, sustainability, and innovation. His company, enroll ml, is an AI-driven platform that helps institutions improve middle funnel enrollment yield, force-multiplying admissions teams and enhancing the effectiveness of new student recruitment investment. In 2024, enroll ml was named to GSV Ventures and Google Cloud's list of the 50 most innovative ed-tech startups worldwide.

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Geoff Baird

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Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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