Grant De Roo

Grant De Roo is the Founder and Principal of ADV Market Research & Consulting, a higher education research and strategy firm. Grant conducts market research for colleges and universities around the country. In addition to frequent presentations for boards, cabinets, and faculty & staff groups, Grant is a frequent presenter at industry conferences, including AMA. Grant was previously the Director of Research & Strategy at a higher education marketing agency and formerly served as Associate Director of Admissions at Elon University. He holds an MBA in Data Analytics from Elon University.