Greg Summers

Greg Summers is a former faculty member and longtime higher education administrator who joined BVK to help universities develop and utilize focused brand positions as frameworks for integrated planning. In his ten years as a university provost, Greg helped manage the many challenges facing universities today, including the declining perceived value of higher education. His principal focus at BVK is helping colleges and universities to more fully leverage their brands to create meaningful student and stakeholder experiences that complement their marketing and communications. Greg and BVK invite you to explore their new presentation, Beyond "Telling Our Story Better": How to Work with University Presidents, Provosts, and Deans, offered at no cost. This 1-hour, highly informative virtual session is designed for university brand marketing leaders and provides actionable insights, including: A proven step-by-step guide for engaging university leaders to position your MarComm office for success. Strategies to broaden campus leadership’s perspective and understanding of how marketing and communications can support objectives in rankings and reputation, recruitment and enrollment management, and fundraising. Methods for evaluating and improving your organizational readiness for brand and marketing initiatives, including determining resources and campus partnerships needed to achieve your goals. This session is tailored to empower higher education marketers with the tools and strategies necessary to create meaningful collaboration and measurable outcomes.