Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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Jason Keath

Jason Keath

Jason Keath was one of the first people in the world to run ads on Facebook in 2004. He co-founded Social Fresh, the original social media conference and consultancy, and collaborates with brands as an expert in social media, performance marketing, and creative strategy. He is also a strategist with the consulting firm Convince & Convert, where he currently leads research on higher education enrollment and how Gen Z makes college decisions. 2024 Higher Education Marketing Report: https://www.convinceandconvert.com/2024report/

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Jason Keath

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Annie Chechitelli

Annie Chechitelli has spent the past two decades innovating with educators to expand access to education.

Don Smith

Don is a seasoned product leader specializing in building high-performing teams.

Angela Polec

Baleigh McCoin

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