Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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Jay Rathell

Jay Rathell

Jay Rathell is the founder of Yamaro83, a company specializing in tailored digital marketing solutions for educational institutions. After experiencing a city council race firsthand and working at a vocational school, he discovered the importance of effective messaging and its impact on audience engagement. Yamaro83 focuses on personalized student approaches, helping schools communicate their message efficiently to boost enrollment and overall success.

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Jay Rathell

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Meet With Interviewees

Brady Colby

Brady Colby is the head of the market research practice at Validated Insights.

James Cox

James Cox is the Salesforce Administrator for the Marketing and Communications team.

Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business.

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

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