Josh Dodson

Josh brings 20 years of experience turning marketing data into measurable outcomes for higher education and healthcare organizations. He leads analytics, attribution, and performance marketing for BVK's clients, specializing in Marketing Mix Modeling and predictive analytics that connect marketing investment to business results. Before joining BVK, Josh held leadership positions at VisionPoint Marketing, SNHU, and Bentley University. A former adjunct professor at Eastern Kentucky University, Josh holds multiple graduate degrees, including a master's in Internet Marketing, and has done doctoral work in Leadership. A recognized thought leader and frequent conference speaker, Josh is authoring a forthcoming book on Marketing Mix Modeling called “What’s Working? The Marketing Mix Modeling Playbook." He also founded Dodson Academy, a professional development platform training marketers in analytics and measurement.