Kate Colbert

A former higher-education insider and current world-renowned marketing expert, Kate Colbert develops college-and-university brand stories that are meaningful to the prospective student and measurable on the institutional balance sheet. She has overseen brand and enrollment marketing, public relations, and alumni relations at two Chicago-area graduate schools. She authored the 2018 bestselling book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business. She has also served as a faculty member at Illinois State University, the College of Lake County, Loyola University Chicago, and Lake Forest Graduate School of Management.