Katy Campbell

Katy Campbell is the Chief Client Officer at VisionPoint Marketing, bringing over a decade of experience in marketing strategy, consumer engagement, and advertising. A thought leader in media trends, enrollment marketing and AI’s impact on it all, she applies behavioral economics to shape cutting-edge strategies. Before VisionPoint, she led marketing and partnerships for the North Carolina Football Club, driving major rebranding initiatives. Katy has shared her insights as a guest lecturer and speaker at industry events like AMA, NAGAP, and NCMPR. An NC State alumna, she’s passionate about higher education marketing, traveling, digital innovation, and uncovering the next great thrift store find.