Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business, where she excels in managing and optimizing the Salesforce Marketing Cloud platform. With over eight years of experience in marketing, she ensures effective and personalized communication with prospective students, seamlessly integrating marketing strategies and data-driven insights. Kelsey holds an MBA in Marketing from East Carolina University and is certified as a Salesforce Marketing Cloud Administrator and Email Specialist. Driven by Purdue's mission to advance knowledge and transform lives, she brings diverse perspectives, a commitment to excellence, innovation, and collaboration to the marketing team. Kelsey lives in Denver, Colorado. When not immersed in the dynamic world of marketing technology, she enjoys reading, watching college basketball, traveling, hiking, and spending time with her husband and two young children.