Lyndsey Hicks

Lyndsey Hicks is a dynamic marketing professional with a decade of experience in web design, digital marketing, experiential events, and marketing strategy. She currently leads the Enrollment website strategy for Rochester Institute of Technology (RIT) where she strategizes, produces, measures, and maintains complex and compelling digital experiences that are part of integrated, multi-channel marketing plans. With a deep understanding of the user journey and a design thinking approach, Lyndsey actively applies research, ideation, prototyping, and testing skills to create user-focused experiences that improve engagement and conversion rates.