Matt McFadden

Matt is the senior vice president at Simpson Scarborough, where he works with their teams to turn insights into brand strategies, creative and content that create impactful results for their partner colleges and universities. With a career dedicated to higher education marketing, He helps universities bring their stories to life, fostering stronger connections with students, alumni, and communities. Matt's passion for education began during his college days as a tour guide, orientation counselor, and athletic host, where he learned the power of collective experiences and the influence of great people. Today, his work continues to shape transformative narratives in higher education.