Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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Matt Tower

Matt Tower

Matt's journey started at an early bootcamp, called Fullbridge, which focused on helping students build general business skills. From there, he joined Cengage's technology strategy team, eventually becoming a product manager to help the company pivot to its "Unlimited" subscription service for courseware. Prior to his current role running the EdTech Thoughts newsletter, Matt worked at SEI Ventures and Workshop Venture Partners, which focused on working with entrepreneurs in the EdTech space.

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Matt Tower

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Meet With Interviewees

Brady Colby

Brady Colby is the head of the market research practice at Validated Insights.

James Cox

James Cox is the Salesforce Administrator for the Marketing and Communications team.

Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business.

Taylor Swaak

Taylor Swaak covers technology and innovation at The Chronicle of Higher Education.

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