Matthew Alex

Matthew Alex serves as Director of Marketing at the renowned Drucker School of Management at Claremont Graduate University, where he leads brand strategy, digital growth, and content marketing initiatives that deliver measurable results. With over 14 years of experience spanning higher education and agency environments, he specializes in building compelling brands, executing integrated campaigns, and optimizing marketing operations for maximum impact and ROI. Under Matthew's leadership, the Drucker School underwent a comprehensive brand transformation featuring a new visual identity and messaging framework. He has also developed thought leadership content that applies Peter Drucker's management principles to contemporary business challenges. His data-driven LinkedIn strategy achieved a 13.4% engagement rate—more than double the industry benchmark—while driving 38% year-over-year audience growth and expanding reach by over 193,000 impressions. Matthew's expertise encompasses brand positioning, demand generation, content development, marketing automation, and team leadership. His passion lies in combining creative strategy with analytical rigor to deliver measurable outcomes that strengthen institutional visibility and impact.