Melissa Fiorenza

Melissa is an award-winning copywriter and the AVP of Content Strategy for CCA, a higher education marketing agency. She has helped dozens of colleges and universities—ranging from specialty schools to private colleges—churn out effective, useful content to reach all kinds of audiences. She also freelance writes for national publications, fitness brands, and other non higher-ed clients. In 2012, she published her first book, Twentysomething Girl.