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Peter George

Peter George

Peter George is the CEO of ED. Marketing Agency, a branding and digital agency for higher education. ED helps universities and colleges in the U.S. and Canada amplify their impact by connecting with the right students, faculty, staff and donors. Peter is a 30-plus year veteran marketer with 28 years at the helm of major, award-winning Canadian marketing firms. Today, as CEO of ED. Marketing Agency and co-CEO of ED’s parent agency, McKim.Sherpa, he leads the development of brands across multiple sectors, including environmental causes, manufacturing, government, tourism and of course, higher education.

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Peter George

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Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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