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Peter George

Peter George

Peter George is the CEO of ED. Marketing Agency, a branding and digital agency for higher education. ED helps universities and colleges in the U.S. and Canada amplify their impact by connecting with the right students, faculty, staff and donors. Peter is a 30-plus year veteran marketer with 28 years at the helm of major, award-winning Canadian marketing firms. Today, as CEO of ED. Marketing Agency and co-CEO of ED’s parent agency, McKim.Sherpa, he leads the development of brands across multiple sectors, including environmental causes, manufacturing, government, tourism and of course, higher education.

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Peter George

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Meet With Interviewees

Clara Schwager

Clara Schwager is the Director of Institutional & Advancement Marketing at Johnson & Wales University.

John Gorman

John Gorman is a strategist, writer, keynote speaker, and creative director living in San Juan, Puerto Rico.

Alice Maxwell

Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs.

Dr. Paul Russo

Paul is the University Vice Provost and Dean, at the Katz School of Science and Health.

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