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Peter George

Peter George

Peter George is the CEO of ED. Marketing Agency, a branding and digital agency for higher education. ED helps universities and colleges in the U.S. and Canada amplify their impact by connecting with the right students, faculty, staff and donors. Peter is a 30-plus year veteran marketer with 28 years at the helm of major, award-winning Canadian marketing firms. Today, as CEO of ED. Marketing Agency and co-CEO of ED’s parent agency, McKim.Sherpa, he leads the development of brands across multiple sectors, including environmental causes, manufacturing, government, tourism and of course, higher education.

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Peter George

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Matt Boyce

Matthew Boyce is Vice Provost for Enrollment Management.

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Kalpen Trivedi is Senior Vice Provost for Global Affairs at the University of Massachusetts Amherst.

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Webb Lewis

Webb Lewis serves as Assistant Director for Marketing and Brand Strategy/Social Media at the University of Mississippi.

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