Peter Toran

As idfive’s Lead Strategist, Peter applies his extensive experience in education marketing, nonprofit positioning and development, and institutional branding to various client projects. Before joining idfive, Peter served as the Vice President of Communications and Planning at the University of Baltimore for 13 years. While at the university, Peter supervised the university’s marketing, advertising, web relations, social media, public and media relations, crisis management, and special events. He was also a member of the President’s executive office and helped the university achieve its highest student population in history. Peter is the former Co-Founder and Principal of TBD+, an agency that specializes in education branding and recruitment, nonprofit positioning, and the development and implementation of strategic plans. While with TBD+, Peter worked with clients such as the Clinical Legal Education Association, the University of Maryland School of Nursing, and Helia Health and Wellness. Peter is a summa cum laude graduate of Tufts University, has an M.F.A. in Theater from Wayne State University, and has served as an adjunct professor at the University of Baltimore and guest artist at Northwestern University.