Ray Martinez

Ray Martinez is the Director of SEO at Archer Education. Ray leads a team of senior-level analysts, specialists, and project managers to develop, execute, monitor, and report on SEO campaigns for some of the world's most prominent higher education institutions. He has over 9 years of experience working in search engine optimization across multiple higher education verticals. He has led many successful projects for clients such as California Western School of Law, Louisiana State University Online, Tulane University, University of San Diego, and other university partners. Ray was raised in Queens, NY by a family that valued hard work and determination. He graduated from The City College of New York with a Bachelor of Arts in Advertising and Public Relations, as well as a Master of Science degree in Media Management from The New School. Ray is an avid traveler and composes music during his free time Ray strategizes and implements technical SEO best practices on a wide variety of sites. He has developed SEO strategies, created detailed backlink profiles, optimized on-page elements, project managed web development resources, and performed technical audits across multiple verticals. He also strategized and executed multichannel digital marketing campaigns with a focus on inbound leads. His varied projects and campaigns have increased engagement, revenue, qualified traffic, and lead generation. Ray excels at amplifying content, reaching audiences, and generating leads.