Safaniya Stevenson

Strategist. Storyteller. Status quo disruptor. Safaniya "Safy" Stevenson is a senior brand strategist and cultural analyst who transforms brands by understanding what makes audiences tick. With over a decade of experience spanning TV news to digital leadership, she has orchestrated viral campaigns and led multimillion-dollar rebrands for institutions like NC State, Boise State and Cal Poly Humboldt. Named a 2024 AAMA "Marketer to Watch" and SXSW EDU presenter, Safy cross-pollinates insights from industries like Food & Beverage, Tech, and Tourism to inspire fresh approaches to higher education marketing. This Raleigh-based Lego enthusiast (20+ builds and counting) applies her omnichannel expertise to create authentic narratives that elevate brands and categories.