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Safaniya Stevenson

Safaniya Stevenson

Strategist. Storyteller. Status quo disruptor. Safaniya "Safy" Stevenson is a senior brand strategist and cultural analyst who transforms brands by understanding what makes audiences tick. With over a decade of experience spanning TV news to digital leadership, she has orchestrated viral campaigns and led multimillion-dollar rebrands for institutions like NC State, Boise State and Cal Poly Humboldt. Named a 2024 AAMA "Marketer to Watch" and SXSW EDU presenter, Safy cross-pollinates insights from industries like Food & Beverage, Tech, and Tourism to inspire fresh approaches to higher education marketing. This Raleigh-based Lego enthusiast (20+ builds and counting) applies her omnichannel expertise to create authentic narratives that elevate brands and categories.

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Safaniya Stevenson

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Meet With Interviewees

Clara Schwager

Clara Schwager is the Director of Institutional & Advancement Marketing at Johnson & Wales University.

John Gorman

John Gorman is a strategist, writer, keynote speaker, and creative director living in San Juan, Puerto Rico.

Alice Maxwell

Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs.

Dr. Paul Russo

Paul is the University Vice Provost and Dean, at the Katz School of Science and Health.

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