Samantha McGill

Samantha McGill, University of Pittsburgh, Office of Admissions & Financial Aid Marketing Data Analyst At the University of Pittsburgh, Samantha has developed analytical reporting dashboards and campaign review templates that enable improvements to the undergraduate recruitment process through enhanced campaign execution. within the time of utilizing the new reporting structures, the Marketing Communications team has been able to implement campaign adjustments with improved results and cultivate a better understanding of what attracts the targeted audiences to the University and its communications.