Sara Wallace

Sara Wallace

Sara is Vice President of Strategy at SimpsonScarborough and has spent the past 17 years navigating the ever-shifting media, brand, and marketing strategy landscape at agencies supporting higher education, healthcare, retail, and tourism. Sara oversees SimpsonScarborough's strategy division, which uses data-driven approaches to create brand, marketing, and media deliverables that achieve institutions' short- and long-term goals. In the past, she has served in a variety of roles supporting higher education, including adjunct instructor and guest lecturer. She has also led the strategy, activation, management, and measurement of integrated campaigns with dozens of institutions across the country

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Sara Wallace

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Meet With Interviewees

Ty Garricken

Ty is a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018.

Diane Burkett

Diane L. Burkett serves as the executive director of marketing and public affairs at College of the Mainland. Her diverse professional career, spanning across the public and private sectors in both higher education and software.

Claire Brady

Claire is a seasoned executive and recognized change agent and coalition builder with significant experience improving processes, leading digital transformations, building world-class teams, and achieving strategic goals.

Sarah Russell

As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels.

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