Sara Wallace

Sara is Vice President of Strategy at SimpsonScarborough and has spent the past 17 years navigating the ever-shifting media, brand, and marketing strategy landscape at agencies supporting higher education, healthcare, retail, and tourism. Sara oversees SimpsonScarborough's strategy division, which uses data-driven approaches to create brand, marketing, and media deliverables that achieve institutions' short- and long-term goals. In the past, she has served in a variety of roles supporting higher education, including adjunct instructor and guest lecturer. She has also led the strategy, activation, management, and measurement of integrated campaigns with dozens of institutions across the country