Sarah Goldfarb

Sarah is the Managing Director of Social Media and Digital at RW Jones Agency. She collaborates with numerous universities and colleges, focusing on social media strategy, website optimization, email marketing, and digital advertising. With a deep passion for social media, Sarah has developed a unique expertise in social media ambassador programs and influencer activations. She believes the higher education industry has yet to fully leverage these powerful tools. Sarah has championed this innovative approach throughout her career, spending nearly a decade on campus advocating for these strategies and previously working as a journalist encouraging reporters to engage with their audiences via social media.