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Zack Schmidt

Zack Schmidt

Zack Schmidt serves as Executive Director of Marketing Analytics & Web Strategy at the University of Iowa Center for Advancement, where he oversees digital engagement, UX, and marketing analytics in support of philanthropic goals. With 20+ years in higher ed communications, Zack brings together expertise in design, development, and strategic leadership. A double Iowa graduate in Communication and Design, he’s a CASE award-winner and national speaker on topics like email marketing and the university’s One Day for Iowa campaign.

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