Episode 2

About the Episode

The what's what...

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between "joyful" copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week's episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment marketing teams from the rest of the pack. Subscribe to the Enrollify Podcast to receive notifications every time a new episode of Fanatical Fridays is published!

About the Podcast

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Fanatical Fridays

On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.