INSTAGRAM TO ALLOW SYNDICATION OF IGTV VIDEOS TO FACEBOOK: Instagram’s video platform, IGTV, recently hinted at the possibility of enabling video syndication to Facebook. This means users could post their video content to IGTV and toggle a switch (“Make Visible on Facebook”) to also publish the video to Facebook. While Snapchat and TikTok dominate the vertical video market, many marketers anticipate IGTV’s user base will grow as syndication of video to Facebook will ultimately boost the number of views and impressions an IGTV video receives.
Why you should care: Syndication of video content would allow enrollment marketing teams to reach two user bases, IGTV and Facebook, all at once and reduce the time spent curating video posts. Additionally, IGTV is still a new platform; in fact it’s just a little over a year old. It’s worth to keep an eye on its growth because as its user base increases, so do the opportunities to reach prospective students.
TRADITIONAL BLOGGING OUT, KEYWORD BLOGGING IN: Now-a-days, blogs must work to answer someone’s questions or search inquiries, known as keywords. Traditional blogging about a personal experience or a totally new idea likely won’t get you high search volume from search engines like Google. Instead, marketers need to conduct keyword research using tools available on the internet but also by critically thinking about what questions their target audiences are posing on Google. With keywords in mind, blogs should look to answer or address their questions in the blog copy.
Why you should care: It’s not enough to blog about a specific graduate program or faculty member anymore. As enrollment marketers, you want more people visiting your blog and website, right? Start thinking more strategically about what your target audience is searching on Google and what general questions they might have about financial aid, career outlooks, online degrees, or even the ROI of a degree. Higher education blogs should be a major source of website traffic for any school.
GENERATE PRE-EVENT HYPE WITH THESE 8 CONTENT MARKETING TIPS: Around 96% of event attendees get their information about an event online before attending it. That’s why content creation for both educational and marketing purposes is vital in the build-up to an event. Teaser campaigns, a peek behind-the-scenes, user-generated content, and social media interaction with your ideal attendee audience are just a few of the 8 ways to generate buzz around your next event or conference.
Why you should care: Enrollment marketing teams looking to host outstanding professional fairs, graduate fairs, and student recruitment events can benefit by taking a content-first approach to event marketing. Generating buzz through content on social media, video platforms, traditional email, and surveys can help generate student anticipation and demand for your next event.