INSPIRATION TO GIVE YOUR INQUIRY PAGE A FACELIFT: Could you be missing out on conversions due to a boring contact us page? Search Engine Journal reminds us, “Don’t be afraid to make your page fun with beautiful photos, interactive elements, and quirky copywriting that show off your brand’s personality.” Take a look at 39 examples of unique contact us pages that can help you find the right balance between making it as easy as possible for a prospective student to reach your school and collecting information that enables you to provide truly helpful content and answers to those prospects.
Why you should care: Are you guilty of slapping a Slate or TargetX form on a landing page to collect inquiries and calling it a day? Chances are, that inquiry form asks too many questions and lacks sufficient branding, leaving prospective students with an uneasy feeling that their request won’t be answered in a timely, beneficial way. It might be time to revisit your inquiry page to enhance your branding, reevaluate the questions your form is asking, and ensure there’s a clear value proposition that explains what prospective students will receive in exchange for their information.
GRADUATE ENROLLMENT MARKETERS’ GREATEST SOURCE OF NEW LEADS: A recent poll by RNL of 180 graduate programs across the country uncovered that 23% of leads generated by graduate enrollment teams are from digital advertising efforts and 24% are from search engine optimization (SEO) efforts. If you’ve worked in the industry for a long time, you’ll notice this is huge growth for these marketing channels, marked by trends in higher education that began years prior to COVID-19.
Why you should care: About 74% of respondents in RNLs polls are “very confident” or “somewhat confident” in the data they use to track lead generation. Improved marketing attribution, lead tracking, and data collection have enabled enrollment marketers and recruitment professionals to be increasingly confident in proving the ROI of digital advertising and content marketing strategies. Many are also realizing the ROI of these channels is higher than traditional practices like TV ads, print ads, list-buying, and corporate sponsorships.
WHY META DESCRIPTIONS STILL MATTER: Meta descriptions are HTML attributes that concisely describe what a page is about in roughly 160 characters. Adding keywords in meta descriptions isn’t a significant SEO ranking factor, but Google still shows meta descriptions in search results about 37% of the time, according to ahrefs. Writing meta descriptions to match a user’s search intent could increase your page’s click-through-rate and thus significantly raise your number of page visits per month.
Why you should care: If your recruitment strategy relies heavily on content marketing and organic traffic growth, optimize meta descriptions by writing them with prospective students’ search intent in mind. When performing a search, meta descriptions that directly answer the posed question or query may have a better chance of being clicked on. It’s also worth noting that social media platforms rely on meta descriptions to auto-generate post text and descriptions. If you’re sharing a registration page for a virtual event on your social channels, for instance, make sure to write a strong meta description. This will guarantee that the right messaging is used when the post is further shared by alumni, faculty, or prospective students.
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- Learn how to audit your website’s architecture, design, speed, backlinks, and content pathways to identify SEO optimization opportunities.
- Learn how to measure SEO performance over time and which software and analytics tools are best suited for enrollment.