Enrollify: 2023 Year in Review

Enrollify: 2023 Year in Review
Mallory Willsea
December 21, 2023

About the Blog

Embark on a journey of insights and innovation as we rewind the tape on Enrollify's top podcast episodes of 2023. From game-changing discussions on the future of higher ed marketing to invaluable tips for enrollment success, this recap is your key to unlocking the knowledge that defined the year. 

But that's not all – we're not just celebrating Enrollify; we're diving into the top episodes across our entire network of shows. Get ready to be inspired, informed, and ahead of the curve in higher education. 

Hit play, and let's retrace the footsteps of wisdom together.

Enrollify Top 5 Podcasts of 2023

Higher Ed Marketing Predictions for 2024

🎙️Gil Rogers, Founder of GR7 Marketing

Mallory Willsea, VP of Marketing and Demand Generation at Element451

Join us for the hottest takes on the future of higher ed marketing in 2024.

This dynamic discussion gets into provocative topics, including the potential shift away from traditional marketing agencies fueled by the rise in AI literacy among higher ed marketing teams. Explore the debated decline of video content and the uncertain future of privacy-first marketing.

🎧What’s up in 2024?

The Future of AI in Higher Ed Marketing w/ Ardis Kadiu — Live from The Engage Summit

🎙️Ardis Kadiu, CEO + Founder of Element451

Join in on the discussion on the present and future of AI in enrollment marketing. Gain practical insights and ideas on how enrollment managers and higher ed marketing professionals can dive into the realm of intelligent agents like ChatGPT and Bard.

🎧The future of AI is here.

Why It’s Time for Higher Ed to Take More Marketing Risks

🎙️ Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University

Dive into how higher ed marketers can infuse boldness into their messaging and communications, attracting the next generations of right-fit students to their campuses. Uncover the essential ingredients for crafting the perfect student story.

Plus, get a glimpse into why student podcasting can be a game-changing enrollment marketing tactic and how schools can reposition their core messages to resonate better with a diverse student body. 

🎧 Share your student stories more boldly.

Takeaways from OpenAI's DevDay for Higher Ed Marketers

🎙️Ardis Kadiu, CEO + Founder of Element451

Unpack the crucial insights for higher education marketers and admissions professionals from OpenAI's groundbreaking DevDay. Get ready for a deep dive into the key takeaways that are reshaping the landscape of education and admissions. 

🎧 Elevate your enrollment marketing in 2024. 

Live from AMA: How ChatGPT Helps You Work Smarter, Not Harder

🎙️Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College

In this episode, discover the art of smarter strategies through the leverage of Generative AI tools.

🎧 AI in enrollment marketing. 


Enrollify Network Top Podcasts

Talking Tactics: Maximize Your Prospect Data with a Two-Step RFI Process

🎙️Jackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School, UNC

Learn how a two-step request-for-information form can increase your organic leads. 

Discover the impact firsthand – 7,000+ new insights gained for nearly 3,000 potential students. It's not just marketing; it's a masterclass in student engagement.

🎧 Elevate your enrollment marketing in 2024. 

The Higher Ed Geek: Digital Enrollment and Marketing Trends in 2023

🎙️Will Patch, Senior Enrollment Insights Leader at Niche

Join the conversation to explore cutting-edge trends, from AI-driven engagement to the immersive experience of virtual reality tours. Go beyond the buzzwords and get into the real impact versus initial predictions.

🎧 Reshape your recruitment game.

The Application with Allison Turcio: Navigating the Enrollment Cliff: Strategies for Higher Education Marketers

🎙️Dr. Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock

Craft a strategic playbook to navigate the enrollment cliff by gaining firsthand insights into driving impactful change at your institution. Arm yourself with practical strategies to not only survive but thrive in the ever-evolving landscape of higher education.

🎧 Tune in for a roadmap to the future.

I Wanna Work There!: Higher Ed’s Work Culture

🎙️Kevin McClure, Associate Professor of Higher Education at the University of North Carolina Wilmington

Discover how nurturing positivity doesn't just enhance the well-being of your team but also acts as a protective shield for your employer's brand.

🎧 Transform your workplace.


Confessions of a Higher Ed CMO: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story

🎙️Bryce Hoffman, AVP of Integrated Marketing at the University of New Hampshire

Bryce opens up about his personal journey— from facing the elimination of his position to the subsequent process of rebuilding his professional life. Tune in for an insightful exploration of resilience, reinvention, and the lessons learned along the way. 

🎧 Write your comeback story.


Mission Admissions: Three Things That Can Transform Your Career

Dive into Jeremy's exploration of vital elements: "Defining your 'why'," highlighting the significance of self-evaluation, and illuminating the path to achieving the elusive work-life Balance.

🎧 Find your why.


The Enrollify Network

These are just some of the amazing shows in the Enrollify network where you can dive into compelling stories, innovative ideas, and practical frameworks crafted to elevate your skills as a higher education professional. 

If you liked these episodes, odds are good you’ll like other shows focusing on marketing, admissions, and higher ed technology.

Happy listening! 

Shelby Moquin
Transforming Technical Education: Insights from Texas State Technical College
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Transforming Technical Education: Insights from Texas State Technical College

In a recent episode of the "In Your Element" podcast hosts Daniella Nordin and Brendan Henkel spotlighted an insightful discussion with Michael Bettersworth, the Chief Marketing Officer at Texas State Technical College (TSTC).

Shelby Moquin
Exploring Social Media Mastery with J.S. Stansel: Insights from "Confessions of a Higher Ed CMO
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Exploring Social Media Mastery with J.S. Stansel: Insights from "Confessions of a Higher Ed CMO

In the latest episode of the "Confessions of a Higher Ed CMO", host Jaime Hunt welcomes J.S. Stansel, the founder of Saturn 9 Media and former social media manager at the University of Central Arkansas.

Shelby Moquin
The Athletics Advantage: How Division III Sports Boost Recruitment and Retention at Elmira College
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The Athletics Advantage: How Division III Sports Boost Recruitment and Retention at Elmira College

On another insightful episode of Visionary Voices, the college president's playbook, host Bryan Gross dove into the crucial role that college athletics play in enhancing recruitment and retention, especially at Division III institutions. Guests include President Chuck Lindsay of Elmira College

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