The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
184
December 21, 2023
Episode 184:  Higher Ed Marketing Predictions for 2024

Higher Ed Marketing Predictions for 2024

Or listen on:

About the Episode

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.

Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. 

Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of non-digital marketing, Gen Alpha's expectations from educational institutions, the role of AI in creative content, and what the creator economy in 2024 will look like.

About The Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

No items found.

Other episodes

Episode 111: Is Your Brand More Caring Than Your Campus?Play Button
Episode 111: Is Your Brand More Caring Than Your Campus?

Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. They explore the disconnect between rhetoric and institutional action regarding employee care, how workplace culture affects student support, and ways leaders can cultivate authentic organizational care beyond surface-level declarations.

Episode #343: How La Salle University Became the "Comeback College"Play Button
Episode #343: How La Salle University Became the "Comeback College"

Dustin speaks with Dr. Daniel Allen, President of La Salle University, about the institution's remarkable turnaround and the leadership principles behind its recognition as the "Comeback College."

Episode 130: Video Without a Plan Is Wasted MoneyPlay Button
Episode 130: Video Without a Plan Is Wasted Money

Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy

Ep. 52: How AI-Powered Student Enrollment Frees Staff to Focus on Genuine EmpathyPlay Button
Ep. 52: How AI-Powered Student Enrollment Frees Staff to Focus on Genuine Empathy

Brian Piper sits down with Dr. Courtney Lewis, the Director of Enrollment Services at Trinity Valley Community College (TVCC), to explore how an institution in rural East Texas leveraged AI-powered student enrollment to achieve sustained semester-over-semester growth.

Ep. 93: Why Healthy Disagreement Builds Stronger TeamsPlay Button
Ep. 93: Why Healthy Disagreement Builds Stronger Teams

Jeremy Tiers has a conversation with Dr. Kevin Thomas about the importance of healthy disagreement among higher ed leaders and teams.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people