The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
164
August 24, 2023
Ep. 164: Why It’s Time for Higher Ed to Take More Marketing Risks

Why It’s Time for Higher Ed to Take More Marketing Risks

Or listen on:

About the Episode

In this episode, Zach sits down with Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.

In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. 

Hear what ingredients Nate believes are necessary to craft the perfect student story, why he’s so bullish on student podcasting as an enrollment marketing tactic, and understand how he thinks schools need can reposition their core messages to better resonate with a diverse student body. 

 

This Episode is Brought to You By Our Friends at Ologie

In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. 

Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

 

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Nate Jorgensen

Nate Jorgensen is the Senior Director of Academic Marketing and Communication at Miami University in Ohio. In this role he leads the integration of the academic divisions into the central marketing and communication team with a focus on recruitment marketing and storytelling through podcasts and other mediums. Prior to Miami, Nate served for five years as the Director of Marketing for the College of Engineering at the University of Cincinnati. He has 20 years of marketing and communications experience with 15 years in higher education.

Other episodes

Episode 127: Higher Ed's Hero CyclePlay Button
Episode 127: Higher Ed's Hero Cycle

Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss higher ed’s recurring “hero” cycle: hiring passionate leaders to rebuild broken systems, celebrating visible wins, and then losing them to burnout.

Ep. 71: How ECU Built a Collaborative Communications Team Across CampusPlay Button
Ep. 71: How ECU Built a Collaborative Communications Team Across Campus

Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU’s innovative communications department structure, which utilizes a liaison model. Rather than being siloed in a central office, communicators are embedded directly within the colleges they cover.

Ep. 50: How 24/7 Student Support AI Drives True Equity in Higher EducationPlay Button
Ep. 50: How 24/7 Student Support AI Drives True Equity in Higher Education

When Massachusetts rolled out free community college, it drove massive equity across the state, but it also created an unprecedented bottleneck at the front door of smaller institutions. Brian sits down with Alex Russo, Director of Enrollment & Recruitment Strategy at Cape Cod Community College, to discuss how a school with limited headcount operationalized 24/7 student support AI to manage a sudden 40% spike in student volume.

Episode 109: Navigating Generational Differences at Work and In MarketingPlay Button
Episode 109: Navigating Generational Differences at Work and In Marketing

Jaime welcomes Megan W. Gerhardt, a professor of management and leadership at Miami University. The conversation centers on challenging the stereotypes that often define our understanding of different generations in the workplace.

Episode #339: Creating Trustworthy AI-Powered Learning EnvironmentsPlay Button
Episode #339: Creating Trustworthy AI-Powered Learning Environments

This week, Dustin chats with Dr. Dave Duke, Chief Product Officer at McGraw Hill, about how AI is reshaping teaching, learning, and academic integrity in higher education. He highlights some new product developments for their learning tools as well as the recently released Sharpen Advantage. Drawing on his background in psychology and product design, Dave explores how students make rational decisions about AI use, why traditional views of academic integrity are becoming more nuanced, and how institutions can better support students in developing meaningful AI proficiency for the workforce.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people